NegotiCON 2025

Topic for 2025:

AI, Hackers & The Power of Words

Prague

9^th – 11^th April 2025

About

Imagine you’d get an email from your boss to pay an invoice. The sum is rather high so you set it aside and wait till the afternoon for your boss’s arrival to confirm that. In the next 30 minutes your boss calls you from his mobile number, asking:

“Have you paid the invoice I’d emailed you about already?"

“No, I’ve been waiting for your approval, the amount is rather high.”

“Now you have it, it needs to be paid by noon.”

“Ok, I’m doing it now, thanks.”

Unfortunately, the email had been sent by hackers, as well as your boss’s phone call had been AI-voice modified.

Or worse: imagine, your whole company has been hacked and ransom is demanded.

Everyone thinks, “It won’t happen to us.” Yet in the Czech Republic alone, there are 20–30 serious cyberattacks daily. Therefore, AI, Hackers & The Power of Words.

Question isn’t what to do “if” it happens anymore, but How can we prepare for “when” it happens?

Recent data shows us: during the attack, impeccable communication makes mostly all the difference.

When a well-prepared crisis communication plan is in place the drop of share price in such an event is about 7% only.
However, if communicated poorly (or not at all) the drop can go down by 80%
Moreover, 86% of the organisations that suffered such attack are hacked, within 1 year, again.

The answer is: tight, well-planned and properly executed cooperation among organisation’s management, IT and security.

The key is impeccable communication.

Join us for an insightful event on Navigating business in difficult times of digital communication, AI, and cyber threats. This year’s NegotiCON will delve into the complexities businesses face today, exploring how to communicate effectively, harness (or not) the power of AI while safeguarding against emerging cyber threats.

Key Highlights:

Keynotes by world’s best negotiators.
Exceptional Talks and Panels by recognised leaders in their fields on best practices and innovative strategies.
1 day of Workshops: Engage in hands-on experience sessions to develop your communication skills.
Networking Opportunities: Connect with fellow professionals and expand your business network during a complimentary programme at the end of the first day.

For the most adventurous 10 of you, who would like to maximise your learning opportunity, there are especially designed VIP X tickets providing you with a half-day private programme with our main speakers - including a private dinner with some of the speakers.

Don't miss this chance to equip yourself with the knowledge and tools necessary to thrive in a challenging world.

We look forward to meeting you there!

Key speakers

Nicky Perfect (UK)

31 years as a Metropolitan police officer, 10 of those on the elite New Scotland Yard Hostage and Crisis Negotiation Unit. First female Director of UK Training of the NHCN Course, responsible for designing and training police officers across the UK and on international operations. Now with her own consultancy/training business, her mission is to help others improve their communication & negotiation skills and ultimately their relationships in life and work. She was awarded the British Empire Medal for “meritorious service to the community during the pandemic”. She is the author of “Crisis – true stories from my life as a hostage negotiator” book.

Website

Gary Noesner (USA)

Has over 30 years of experience as a FBI Special Agent, for 23 years an FBI hostage negotiator, the first ever Chief of the FBI's Crisis Negotiation Unit, Critical Incident Response Group, who created the FBI crisis negotiation approach used until these days. He has written a book about his FBI negotiation career entitled: Stalling for Time: My Life as an FBI Hostage Negotiator.

Website

Jan Mexo Řehák

For 15 years devoted to negotiation, 20 years engaged in behavioural science, the author of MCM communication model and Negotiation Canvas. He is a communication and negotiation Master Trainer for Negotico, lectures at Prague University of Economics and Business and is the founder of NegotiCON.

Website

Michal Konštacký

Zurich-based Czech medical doctor, scientist, and university teacher with over 20 years of experience in pharmaceutical industry negotiations. He serves as the Managing Director of K Medical Consulting GmbH, offering consultancy in global biotechnology research and longevity; Chief Medical Officer for Sherpa Healthcare (UK) and HTG Medical (CZ); and acts as an advisor at Profimed (CZ). During the Czech Velvet Revolution in 1989, he was a volunteer bodyguard for Czech President Václav Havel. He is also the author of "The Predictive Value of Fortune Cookies.”

Website

Didier Schapiro

For over 25 years in sales and negotiation in multicultural environments (E, LA, Africa), worked as an Export Sales Manager, CSO and Country Director in B2B and B2C companies worldwide. Then created Hermes Consultants specialized in sales and negotiation trainings for non-sales people operating in 46 countries. Initiator of Sales Skills XXL, the first sales and negotiation flagship training program for Google EMEA, founder of The Sales Doctor helping SMEs resolve growth and client relationships related challenges, and mentor at Google for Startups Accelerator Europe, DEX Accelerator, and the UN World Food Program Accelerator.

Website

Ewen Extier

He was working for 6 years for the French Embassy in Prague, encouraging the French energy, aerospace and automotive industry in Central & Eastern Europe, and 8 years as Managing Director of the Czech branch of a top-rated relocation firm, handling complex relocation for VIPs, diplomats and expats. After these experiences in diplomacy, influence and management, he certified as a Professional Negotiator by the famous ADN Group. He has recently established Krizea, a negotiation and mediation agency dedicated to high stake negotiation and conflict resolution in corporate.

Website

Ivana Šedivá

Served as a board member in some Top Most Admired Companies for almost 30 years. Now a keynote speaker, trainer and mentor to hundreds of corporate leaders and start-up founders around the world. She teaches the art of leadership including the power of influence. Author of the strategic integrated approach to influence for leaders. Through the years of C-suite experience she was involved in countless negotiations and has extensive experience with persuasion and influencing in the corporate world.

Website

Tomáš Burda

Specialist in multicultural negotiations, crisis negotiation and conflict management. 4 years as a passenger security screening interviewer for Israeli airlines ELAL/Arkia in several countries and 25 years in international automotive/IT business on corporate level for Israeli, Czech and Slovak companies on DACH, Egyptian, Jordanian, South African, Thai, Indian markets. President of the Czechoslovak Association of Professional Negotiators (CSAPC), negotiation trainer for Negotico.

Website

Jana Plaňavová-Latanowicz

For over 25 years lectures European Economic Law at Warsaw University (Poland), University College London (UK), and Charles University (Prague, Czech Rep.). She was an international arbitrator too. She is an author or co-author of numerous books and articles and engages in speaking and training activities for lawyers, government officials and business groups alike.

Website

Hana Šnáblová

Human Experience Designer, creates and designs services and systems that maximise their effectivity and provide the best possible experience for everyone involved, currently exploring use of this discipline in negotiation. She studied design at Lorenzo de’ Medici Institute in Florence (Italy), then in London (UK). For over 10 years lectures Design and other business modules including Managerial Decision Making at University College London (UK) and IT & Entrepreneurship at Prague University of Economics and Business.

Website

Ota Novotný

Vice-Rector for Development and Corporate Relations at Prague University of Economics and Business, Academic Director of MBA Data and Analytics for Business Management, with over 20 years of experience in the field of data and business analytics. He established xPORT VŠE Business Accelerator in 2015, served as its Director for 7 years, and founded the KPMG Data Festival. In 2020, he launched the Data and Business VŠE expert platform, promoting awareness of the use of DA in managerial decision-making and corporate governance. He bridges the academic and business worlds, negotiating with representatives from both sectors daily.

Website

Jan Dušátko

Dedicated nearly 25 years to computers and computer security. As a top security consultant specialised in cryptography, email communication and Linux systems, he has worked with many leading experts in this area. In addition, he actively promotes cryptography, educates public and IT systems administrators.

Website

Pavel “Grumpy” Šimerda

Seasoned programmer, engineer, and lecturer dedicated to the reliability, safety, testability, and maintainability of software systems. With 19+ years of experience in software engineering and 3 years of studying negotiation at Negotico, he explores the parallels and differences between digital communication and human interaction. Now a trainer of Negotico's Mastery Clubs and a facilitator of technical communities, he brings a unique perspective on how negotiation principles can enhance collaboration, decision-making, and problem-solving in complex technical and business environments.

Website

Jiří Střelec

With 30+ years of experience in the field of company development, he is an expert in setting up management systems and management training. He is a founder and leader of network of specialists Vlastni cesta s.r.o. who allow companies to obtain comprehensive and innovative solutions. Previously, he worked his way up from a part-time worker to a member of the TOP management at Gity. As a PR manager and spokesperson at the marketing agency of the APC, he led projects for the Czech Paralympic team and the construction of an international clinical research center. His passion is to heal communication in companies and lead people to success through an individual approach and the connection of diverse fields.

Website

Programme

Day 1 - 9^th April 2025

CEST
9:00	Registration and Welcome coffee
9:30	Opening
9:40	“Before–During–After” Jan Mexo Řehák
10:15	“Cyber Heart Attacks” Michal Konštacký
11:00	Coffee Break
11:30	“Lawyer’s Wind-ow!” Jana Plaňavová-Latanowicz
12:00	“Power of Words: How You Say it” Gary Noesner
13:00	Lunch
14:00	“One’s Data, Another’s Goldmine” Jan Dušátko & Pavel “Grumpy” Šimerda
14:45	“Beyond Ransom: Applying HCN Tactics to Combat Blackmail & Extortion in Business” Nicky Perfect
15:30	Coffee Break
16:00	Panel: “Young vs Experienced & Power of Words: Generation Problem or Opportunity?” Ota Novotný Tomáš Burda Ivana Šedivá Michal Konštacký Kristýna Šavrdová Matyáš Koc Moderated by: Jan Mexo Řehák
17:00	Closing words
19:00 – 22:00	VIP Networking

Day 2 - 10^th April 2025

CEST
9:00	Registration and Welcome coffee
9:30	Opening
9:35	“Understanding the Psychology of Extortionists: Identifying motives, leverage points, and negotiation strategies” Nicky Perfect
10:20	“Cybersecurity is a negotiation: managing risks in a world of bad habits” Ewen Extier
11:00	Coffee Break
11:30	“From Code Red to Calm: Crisis Communication in the Age of AI Hackers” Ivana Šedivá
12:15	“Change Your Company Before Hackers Do: Security as a Mindset” Jiří Střelec
13:00	Lunch
14:00	Mini-workshop: “Levers of Design” Hana Šnáblová
14:45	“Negotiate To Self: And With Others” Gary Noesner
15:30	Coffee Break
16:00	Wrap-up Panel & Takeaways Gary Noesner Nicky Perfect Jan Mexo Řehák Pavel “Grumpy” Šimerda Moderated by: Hana Šnáblová
17:00	Closing words

Day 3 - 11^th April 2025

Workshops

CEST
9:00	Registration and Welcome coffee
9:30	“Active Listening Skills: Showing You Understand” Gary Noesner
11:00	Coffee Break
eg. Group A
11:30	“Crisis Communication in High-Stakes Threats: How to de-escalate, build rapport, and control the conversation” Nicky Perfect
13:00	Lunch
14:00	“Selling is not Telling: How to create conditions for your customers to buy and engage in sales communication that works” Didier Schapiro
15:30	Coffee Break
16:00	“The Game of Resources: Implementing Changes” Jan Mexo Řehák & Tomáš Burda
17:35	Closing words

Tickets

Day 1 & Day 2

17 340 CZK

Day 1 Evening

9 990 CZK

Day 3

39 900 CZK

All Access

59 920 CZK

VIP X - VIP eXperience for only 10 people

Includes ALL ACCESS and half-day of special private programme with our main speakers. The programme will be specified later but will include activities such as special negotiation training under pressure at a shooting range with a complementary dining experience.

89 990 CZK